We've seen a lot of change in the real estate industry over the course of time. From the original MLS books to the websites and tools that we have available today, the ways in which we market our listings is constantly evolving, and I'm proud to say that our Colorado RLI Chapter is evolving too. While some may fight against change, change is inevitable if we truly care to represent our client's best interest.
For several years, our marketing presentations have been conducted the same way. Power Point Presentation on the big screen, hard copy flyers handed out, brief presentation by listing agent, moderators ask questions, etc... As many of you learned from our meeting in January, we have now brought in a new tool to our presentations and that is video/commercial feed for your listings. Like most things new, this will require some trial and error during our presentations. I ask that all of you please have patience during this process and realize we're trying to do what we believe is best for our Chapter.
If you have drone videos, commercials, virtual tours, or any other type of video for your listings that you would like to present during the Marketing Session, they must be in a raw format such as MP4. For those of you that don't know what that means, just tell your techie on your team or in your office that you need the video in a raw format, and they'll likely be able to quickly email you the link. As it has been with the marketing packages, it's imperative that you send the links to Maggie prior to the Wednesday before the meeting. Please don't wait until the last minute and show up at the meeting with your link without communicating that to Maggie.
Even though we're adding a new tool to our marketing presentations, we're not adjusting the time that each broker has to pitch their properties. Please plan accordingly and realize that you likely will not have time to go through an entire video, as well as a Power Point Presentation, and still have time for Q & A at the end. Think about how you can best pitch your property to the group. It might be that some choose to do away with Power Point Presentations and only do the video, while it might be best for others to keep the presentations and have a short video playing at the beginning or end. Either way, this new way of presenting should give the Chapter members a much better representation and feel for the property you're presenting.
I look forward to seeing everyone in Breckenridge in a few weeks.
Justin Osborn, Realtor
The Wells Group
The Breckenridge meeting on May 4-5th is just around the corner. Last year this meeting was well attended and we expect 50+ people this year. The forms you need to present your listing(s) are on our website @ ColoradoRLI.com. The template for the Property Sheet must be used to present your listing(s) so the group and moderator can all be on the same page during the presentation. PowerPoint templates are on the site to help provide the group with lots of useful information. You can also use a short video as part of your presentation to showcase your listing(s). Keep in mind we need to have the pertinent information as part of the presentation – water rights, mineral rights, restrictions or conservation easements, capacity or production, etc.
Also, we will have a buyer board which gives you an opportunity to pitch your specific buyers to our group. This is particularly effective for getting information on hard to find properties.
As I write this article, the Land Tour Committee is selecting the location of our 2017 CORLI & Open Fences Ranch & Land Tour. Plan on attending this year's Land Tour June 7, 8 and 9 – You won't be disappointed. The Land Tour provides you the opportunity to see ranches in different areas of the state and learn more about that marketplace. The Land Tour also provides an opportunity to network with our members for 2+ days and make some money!
I look forward to seeing everyone in Breckenridge at the May Marketing Meeting!
Steve Fleming, ALC
No.......WHERE IN THE STATE IS THIS YEARS RANCH TOUR GOING TO BE?
Come to the May 4th meeting and find out as well as see a glimpse of the properties that will be on tour.
Colorado RLI Ranch Tour-Preview a lot of acres in a little time!
June in Colorado's Chapter of the Realtor® Land Institute means Ranch Tour! The amount of work that goes in to these tours knocks our socks off every year and they just keep getting better and better. Open Fences has been the devoted and enthusiastic sponsor for the last few years; the amount of money David Light and his crew donate to this tour is HUGE. American Ag Credit has sponsored the ranch tour for at least a decade and between these two sponsors you won't leave these tours hungry, thirsty or bored!
The 2016 tour, hosted by Ranch Marketing Associates, took RLI members to the south-central part of the State. Ranches ranged from a 110-acre hideaway with the coolest screened in porch in Colorado to a massive 55,000-acre buffalo ranch. The tour kicked off Wednesday evening with a great cocktail reception at Red Rock Ranch listed by Mason & Morse Ranch Co. and Re/Max. Thursday's tour featured RMA ranches beginning with a chuckwagon breakfast at Nag's Head Ranch. The rest of the day had the group crisscrossing the super-scenic Wet Mountain Valley and wrapping up at Hillside Ranch with a great meal! Friday's half day tour included ranches listed by Keller Williams, Harrigan Land and RMA—a great ending to over 70,000 acres of pure Colorado Ranches!
This year's tour promises to take us to another part of our scenic state—and June 8th and 9th is just around the corner!
The past few years we have held an RLI summer Ag meeting in conjunction with RLI members from surrounding states. A feature of those meetings has been an ag tour of some kind: a buffalo ranch, modern dairy, cheese plant, and center pivot irrigation manufacturer. The tours have been well received and enjoyed by all.
This year's tour and meeting will be held July 20 and 21 in Greeley, county seat of Weld County, the heart of Colorado production agriculture. Weld is the top ag production county in Colorado and ranks in the top 10 ag production counties in the nation.
A guided bus tour will allow us to see lots of things as a group and stops for several in-depth tours. We'll see Weld's beef and crop enterprises, dairies, feedlots, vegetable production, irrigation systems, and more. We intend to visit a barley farm with a maltster, stop at a hops farm, tour a hemp farm, and end the day with a brewery tour and beer tasting, hence the title, “Grain to Glass, and a Little Grass.”
With so much to see, we will have a short meeting and tours all day Thursday. We hope to host part of the session at the Colorado Model Railroad Museum, an amazing facility that features the largest model railroad layout in the U.S. Our tentative plan will be to meet Thursday morning the 20th at Colorado Model Railroad Museum for a light breakfast, introductions, and a tour of the museum (you'll want some time to see this!), then board a bus for a narrated ag tour and stops at designated farms and ag facilities, returning later in the day for a brewery tour and beer tasting at Weldwerks Brewery (voted USA Today Best New Craft Brewery in 2016!).
Friday morning will wind up with our meeting and marketing. This is a great opportunity to see traditional and non-traditional ag operations, get acquainted with RLI friends from our neighboring states, and pitch some properties. Mark your calendars - this will be a fun, informative meeting with great networking opportunities. Details to follow soon!
Kirk Goble, ALC
PERSONAL BRANDING and ALPHABET SOUP
CRS, ABR GRI, CIPS, SIOR, do you think consumers ever wonder why Realtors® have all those letters after their names? Seems like alphabet soup, right? Even after having been licensed for over 25 years I wonder sometimes if all those letters denoting designations are an attempt to justify our existence. After all there are people out in the world who consider Realtors® to be only one step above used car salesman (nothing against used car salesman here!).
If you are one of those elite practitioners who has earned their Accredited Land Consultant or Certified Commercial Investment Member designation you may want to consider dumping the alphabet soup and begin to market and promote yourself and your designations fully.
At the 2017 National Land Conference in Charlotte, NC, our colleague Norma Nisbet, ALC, CCIM, and past 2004 National RLI president advised taking full advantage of those hard-earned designations. You earned them, so show them off!
If you are an Accredited Land Consultant, you need to say exactly that, no more initials or shortcuts. Use all three words after your name on your business cards, your letterhead, all correspondence and marketing material.
In the year 2017 and beyond, successful personal branding has and will explode into many areas, so be sure to be on top of all marketing opportunities your membership in our highly-respected organization offers you.
In the most recent edition of Open Fences, a comprehensive article/pitch page provides information about RLI and more specifically ALC's, and what we can offer. Our very own George Clift, ALC, and past 2014 National RLI president makes apt observations and endorsements on our behalf. We have obtained permission from our friend David Light, Publisher, Open Fences, to use this information in any of our promotional material and marketing strategy. The new RLI logo and ALC brochures are hot off the press and ready for use. These tri-folds are perfect to use in everything you send via us mail to educate buyers and sellers about the professional behind the alphabet soup. Also consider using past marketing slides from properties you have sold and/or presented at RLI marketing sessions in listing presentations. Try including a slide or page with descriptions of classes you have taken through our organization or classes that are offered to you as a member, to showcase the education available to an ALC or member of RLI.
Kem E Winternitz, Accredited Land Consultant
Letter from your Treasurer
As many of you may have noticed, the price to attend our marketing meeting has been increased by $25 and a few of you have questioned this increase.
In order for our chapter to continue to be as active and successful as it is, all meetings and activities must pay for themselves. Unfortunately, that has not been the case for our marketing meetings and classes for the past two years. Your board has put a lot of time and effort into trying to correct this situation by trying to cut expenses and bring in more sponsorship funding.
There are many reasons for these increased costs one of which is, as Colorado's economy continues to improve, hotel occupancy keeps increasing. This correlates into increased meeting room rates, food costs and equipment rentals.
For the past two years, your chapter has been covering this shortfall in the amount of approximately $4000 per year from our reserves. To continue as a successful organization, the Colorado Chapter must keep a healthy reserve and operate in the black.
In our January board meeting we discussed many ways to cover these additional costs and decided the most feasible would be a minimal increase in the cost to attend the marketing meeting. Keep in mind in the past 10 years, there has only been one increase of $5 in 2010.
Tax Reform and Threats to 1031 Exchanges
What You Need to Know and Can Do Now
With a new President in the White House who campaigned on tax cuts, and slim Republican majorities who have long been waiting, 2017 may finally be the year in which comprehensive tax reform moves forward in Congress. However, major storm clouds loom on the horizon for 1031 like-kind exchanges. There are some in Congress who would like to reform or eliminate this important tax benefit.
Even though the outlook is uncertain, there are actions you can take to educate members of Congress and your fellow land Realtors. Here is a link to a letter to your Representative and talking points to make sure this issue is raised and placed on the tax reform agenda this year – Take Action Now!!
Our neighbor Chapter to the north…… The Wyoming Chapter of the REALTORS® Land Institute (RLI) for being named the 2016 Chapter of the Year! The Chapter received this prestigious award at the REALTORS® Land Institute 2017 National Land Conference in Charlotte, NC on March 30th.
Additionally, Maggie Thomas, Colorado's Chapter Administrator, was awarded the 2016 Chapter Administrator of the Year Award at the conference. Maggie also serves as Chapter Administrator for the Kansas, Oklahoma and Wyoming Chapters of RLI.
REALTORS® Land Institute
Brand New Logo!
The new Realtors Land Institute logo can be used by all active RLI members to identify themselves as such. A separate logo is available for ALCs only to use. Find the new logos by logging in to your National RLI member account and navigating to the Member Resources page where you can download different formats of the logo as well as the Visual Standards Guidelines (which should be followed anytime the logo is used). Here a few places where you need to change your logo and ideas of where to use the new logo: Websites, Business cards, stationary, envelopes, E-mail signature, Facebook Page, LinkedIn, marketing materials, clothing, vehicle/window/door decals, etc.
While you're there, check out all the other great resources available to help you grow your business!