The Institute is serving its members' interests by:

•  Identifying its members as land specialists within the real estate profession.

•  Developing and maintaining professional standards of practice.

•  Fostering professional expertise through educational activities.

•  Awarding the professional designation of Accredited Land Consultant (ALC) to those members who have met rigid educational and experience requirements.

•  Formulating recommendations for public policy affecting land use.

•  Advocating the wise use of land and the reasonable rights and privileges of private ownership.

•  Promoting members' business activities through marketing programs.

The REALTORS® Land Institute is open to all REALTORS®, REALTOR®-ASSOCIATES, or NAR affiliate members who are interested in professionalism in land brokerage.